Optimal Product Management and Product Marketing

Optimal Product Management and Product Marketing training covers the entire Product Lifecycle and all the core skills required to manage products effectively. The training teaches the flexible and comprehensive Optimal Product Process™. Each phase of the process and the tasks for both Product Management and Product Marketing are covered in-depth. The course will teach you how to manage any product at any stage in the Product Lifecycle and includes a corresponding set of templates, the Product Management Lifecycle Toolkit™. Topics include the seven phases of the Product Lifecycle, the role of Product Management and Product Marketing, strategy, requirements, roadmaps, launches, and more. Through a combination of lectures, discussions and intensive hands-on exercises, you will learn how to apply these skills to your current and future roles.