Certified Product Marketing Manager

The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM represents the product to sales people, the channel and customers. The method of assessment includes proctored examination with a minimum passing score of 74 percent. The methods of instruction include Live in-person or live-online instruction, recorded audiovisual materials, case studies, computer-based training, lecture, and practical exercises.