Product Management

Great product managers own every stage of a product’s lifecycle, from ideation to product retirement, and everything in between. They balance customer needs, production capabilities, and business profitability to make decisions at each step along the way. They are the backbone of a product's success, and ultimately, of the company’s success. This program will equip you with the skills you need to be a great product manager. We’ve distilled the lessons learned from decades of product management career experience and leading research to give you exactly what you need to be effective in the role. Spanning topics in product creation, marketing, team operations, product costing, and more, this program will teach you the skills you need to build a career toolkit that is complete and well-rounded. Define product requirements and develop a positioning strategy Discover who your customers are and what they need Drive product demand through inbound and outbound marketing Create financial plans and data-driven strategies to grow your product Produce a product requirements document (PDR / spec) and product roadmap Manage a product team and run an operational sprint