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Certified Digital Product Manager

The Certified Digital Product Manager™ (CDPM™) credential indicates a thorough understanding of practical skills, processes, and concepts used by successful Digital Product Managers. It ensures that those who pass the exam fully understand concepts from multiple disciplines, such as Lean methodology, Jobs-To-Be-Done theory, and Design Thinking. The method of assessment includes proctored examination with a minimum passing score of 74 percent. The methods of instruction include Live in-person or live-online instruction, recorded audiovisual materials, case studies, computer-based training, lecture, and practical exercises.

Skills / Knowledge

  • Strategic Functions
  • Strategic Analysis
  • Product Lifecycle
  • Product Adoption
  • Marketing Mix
  • Data Analysis
  • Segmentation
  • Personas
  • Market Needs
  • Product Requirements
  • Prioritization