Certified Brand Manager

Certified Brand Manager covers the roles and responsibilities of brand management, the key organisational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value. The method of assessment includes proctored examination with a minimum passing score of 74 percent. The methods of instruction include Live in-person or live-online instruction, recorded audiovisual materials, case studies, computer-based training, lecture, and practical exercises.